Bijnor

District Profile

Bijnor is a city in Uttar Pradesh state of India. Birth place of King Bharat S/o King Dushyant (Kanva Ashram)-“Bharat Vansh” Vidur Kuti. Vidur Kuti, which lies almost 12 km away from Bijnor is of much historical significance.

There are ancient temples and ashrams.According to Abhigyan Shakuntalam, Dushyant, King of Hastinapur reached the area during a hunting session and met with Shakuntala whom he fell in love with at first sight.Moreover, two Navratnas of Emperor Akbar Abul-Fazl and his brother Faizi, were born and raised in the region. Najibudaulahs Fort, located in Najibabad, was established by Gulam Kadir (Najibudaulah) during 18th Century after the collapse of the Mughal dynasty. The distance from Delhi to Bijnor is 166 Kms. while from Lucknow it is 396 Km. The main economy of district Bijnor is cane productions besides some agro industrial units. Sherkot is famous for brush business where as Nagina area of the district is famous for the handicraft work. As Uttar Pradesh having 3L advantage (Land, Labour and Logistics), Bijnor has also export potential with its “Rail linked combined domestic and EXIM terminal” of Moradabad which is just 90 KM in distance.

District Details

Area 4561 Sq. Km.
No. of Tehsils 5
No. of Block 11
No. of Nagar Palika/Panchayats 18
No. of Villages 2519

Geography

Bijnor occupies the north-west corner of the Moradabad Division (historically, Rohilkhand or Bareilly region). This city is situated in western U.P. between 29°-2´ to 29°-58´ Latitude North and 78°- 0´ to 78°- 0´ and 78°- 57´ Longitude East. Presently it is an Administrative, Industrial and Commercial city. This city lies on National Highway 74 and It is very well connected with main cities like Delhi, Lucknow, Indore, Patna, Haridwar, etc. by rail and road transport.

Topography & Agriculture

Bijnor can be said the bowl of sugar for Uttar Pradesh. Major economy of district is faming specially the sugar cane followed by traditional farming like wheat and rice. Tree farming is also popular as district is focusing on woodcraft manufacturing as demand is contentiously increasing.

Product 1: Jaggery/Sugar Cane Products

Cluster Overview

The overall turnover of Bijnor jaggery/Sugar Cane Products cluster is approx. Rs. 700 crores. Bijnor can be said the bowl of sugar for Uttar Pradesh. Major economy of district is faming specially the sugar cane followed by traditional farming like wheat and rice. Around 189 Khandsaari/Crusher & 9 Large Sugar Mills are available in Cluster.

Product Profile

Jaggery is produced in different forms viz., soli, liquid, and powder or granular form, which is described as:
► Solid Jaggery: The filtered cane juice was pumped into open pans kept on triple pan furnace and heated with the bagasse as fuel.
► Liquid Jaggery: It is also known as Molasses/ Raab/ Kakvi / Sheera / Treacle/ Cane Syrup/ etc. Liquid jaggery is an intermediate product obtained during concentration of purified sugarcane juice during jaggery making, and is semi liquid syrup like product, known for its energy boosting properties.
► Granular or Powder Jaggery: The process of making granular jaggery is similar up to concentration. The concentrating slurry is rubbed with wooden scrapper, for formation of grains. The granular jaggery is then cooled and sieved. Less than 3 mm sized crystals are found to be better for quality granular jaggery.
► Organic Jaggery: Organic Jaggery Powder is produced from sugarcane cultivated in organic farms spread across India without application of chemical fertilizers or pesticides. Processing is done without using any toxic and harsh chemicals used to clarify cane sugar. It is derived from the process of evaporation of raw sugarcane juice without separating the molasses from the crystals. It is known as "panela" in South America & Mexico, "gur" in India. It is characterised with a soft texture. Colour of Organic Jaggery varies from yellow to dark brown. Unlike refined sugar coming from chemical processing, Jaggery retains trace minerals and vitamins, and hence is a healthy and nutrient rich sweetener. It is often used in place of sugar for sweeting the beverages in rural India. None of the traditional Indian sweets are baked without addition of Jaggery. Production of organic jaggery is marginal in the district because of absence of organic farms in the district.
► Value added products: Jaggery may be value added with different natural flavour (ginger, black pepper, cardamom, lemon etc.), nutrition (protein, vitamins and phytochemicals), texture (additives) and taste (additives like nuts, spices, cereal and pulses). Moreover, different value-added products are prepared traditionally using jaggery instead of sugar viz., Rosagolla, Peda, curd, laddu (puffed cereal, nuts and sesame etc.) but no scientific literatures as well as process technologies are available for commercial exploitation. Other uses include jaggery toffees and jaggery cake made with pumpkin preserve, cashew nuts, pea nuts and spices. Jaggery may also be used in the creation of alcoholic beverages like palm wine. Products of Jaggery (Gur) like Confectionary Products, Ayurvedic Jaggery, Gur-Patti, Gur-Laddu, Ram-Dana Laddu, Til-Laddu, Gur-Gazak, Gur-Chocolate, Gur-Burfi and Gur Containing Nutritional and Medicinal Substances are also being manufactured.

Status of GI Tag

There is NO G.I. Tag applied by cluster stake holders for Bijnor District. ;

Cluster Stakeholders


► Farmer
► Khaandsari Unit Holders
► Sugar mils
► Exporter/Trader/wholesellers

Industry Associations

Following are principal Industry Associations/SPVs that are working for the development:
► FPO’s
► Khaandsari Association
► Zila Ganna Vibhag
► IIA
► Traders Association

HS Code

HS codes under which the product is exported from the state

HS Code with description

HS Code Description
170114 Other Sugar Cane
170199 Refnd Sugar

Current Scenario:170114

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes 170114 under which Sugar Cane Items are exported.

Export Potential


► India's exports represent 4.7% of world exports for this product, its ranking in world exports is 3
► India exported this product to Iran, USA, Indonesia, Bangladesh, Nepal, China, UAE, ETC.
► District export for the Period of Sep-20 to Nov-21 is INR 693 Crore.

Current Scenario:170199

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes 170199 under which Sugar Cane Items are exported.

Export Potential


► India's exports represent 15.9% of world exports for this product, its ranking in world exports is 1.
► India exported this product to Iran, sudan, Somalia, Bangladesh, Nepal, China, UAE, ETC.
► District export for the Period of Sep-20 to Nov-21 is INR 150.10 Crore.
India’s Exports of Jaggery and Confectionary Products touched $230 Million during 2018-19
► Jaggery is produced almost in 25 countries under different names with a total production of 13 million tonnes per year.
► India is the largest producer of jaggery under unorganised Agro-processing sector, sharing 55 per cent of the total world production, followed by Colombia (11 per cent). As the major producer of jaggery, India is recognised as one of the leading traders and exporters in the world.
► India produces for more than 60% of world jaggery production, but Brazil is the major exporter.
► India exported 2,92,212 tonnes of jaggery and confectionery products worth Rs 1,289.2 crore in 2015-16. Major export destinations during this period were Nigeria, Kenya, the United Arab Emirates, Nepal and Myanmar, according to a report in The Indian Farming.
► India exported 252142.85 MT of jaggery and confectionery products to the world for the worth of Rs. 1380.35 crores/214.2 USD Millions during the year 2017-18. Major Export Destinations (2017-18): Nepal, Benin, United Arab Emirates, Sudan and Kenya.
► India exported 3,13,826.00 MT of jaggery and confectionery products to the world for the worth of Rs. 1,606.08 crores/ 230.03 USD Millions during the year 2018-19. Major Export Destinations in 2018-19 are Sri Lanka, Nepal, Benin, USA, and Indonesia.

Potential Areas for Value Added Product

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most Farmers are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by: 1. Development of a new products: The Farmers of the district should be encouraged to diversify the product categories and must be provided with enough resources to create innovative products without losing the ancestral essence of the product. 2. Modifications of Existing Products: Design Innovation Centre to pursue product diversification as a permanent feature locally. Establishment of a vacuum packaging facility to produce packaging that prevents any contact of jaggery with the environment, hence giving it longer shelf life

Strengths Weakness
► Well Established market
► Huge production capacity
► Easy availability of raw material
► Large employment potential
► Low initial investment
► No experience of collective workers
► Lack of appropriate technology
► Excessive use of clarificants
► No R&D facility
► Limited knowledge of quality control
Opportunities Threats
► Increase demand for quality jaggery
► Production of value-added products
► Mechanization of process
► Upgradation in production technology
► New International markets are open for India Sugar Products
► Shortage of labour
► Competition from sugar mill
► Non- availability of finance
► Lack of timely and adequate credit from credit institutions
Product 2: Articles of Iron/Steel/ Aluminium

Cluster Overview

Bijnor’s artisan have develop expertise in preparing Iron/ Steel based decorative and home furnishing items like Artware, Utensils and Artificial Ornaments. Basically, Bijnor is inspire by Moradabad metalcraft industry which is just 45 KM from District.

Product Profile

At present Artisan/Manufacturer are using Iron/steel as raw material for manufacturing the products. While in finishing Silver, Brass coating is being use, this method is helpful in reducing the final price and opening the bigger market segment. MRP is playing measure role when Iron/Steel is being use as raw material in comparison to other base material. Aluminum is mainly being use of portable/foldable table, chair, photo frames etc.

Product Portfolio

The following are the key products manufactured in the cluster: 1. Artware: It consists of table lamps, lanterns, flower vases, stationery items, photo frames, and multiple decorative items. These artware are made from mix of Brass, Aluminium, Iron, Wood, Glass, or combination of any of these depending on the nature of the finished product or the buyer’s demand. These products are mainly for international markets. 2. Utensils: Metal lamps (diya), candle stands, pooja set, idols of gods, sindoor box, etc. are the daily household utilities and have a local market. The demand for these products increases during festival times. Major buyers are form Haryana, Rajasthan, Maharashtra, and Tamil Nadu. 3. Artificial Ornaments: Bangles, Belts, artificial jewellery, etc. ;

Cluster Stakeholders


► Artisans
► Manufacturers
► Exporters
► Financial Institutions
► District Industries Center
► Export Associations
► Export Promotion Council for Handicraft (EPCH)
► Indian Industries Associations (IIA)
► Other District Level Associations

Industry Associations


► Indian Industries Association;

Status of GI Tag

There is NO G.I. Tag applied by cluster stake holders for Bijnor District.;

Export Scenario

Bijnor is exporting more than 10 type of products, which includes chemical product, Bovine Meat, Sugar product, Medicine, Articles of Glass, Articles of Iron/Steel etc.

HS Code

HS codes under which the product is exported from the state.;

HS Code Description
761699 OTHER Articles of Aluminium

Current Scenario

;

Product 761699:

The export scenario of World and India have been analysed basis the export statistics of HS codes 761699 under which articles of Iron/Steel are exported. Alongside are the key facts pertaining to the analysed product code.;

Export Potential


► India's exports represent 1.8% of world exports for this product, its ranking in world exports is 16
► India exported this product to USA, UK, Germany, Netherlands, Canada, UAE, Italy, France, ETC.
► District export for the Period of Sep-20 to Nov-21 is INR 3 Crore. ;

Potential Areas for Value Added Product

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most artisans/Manufacturer are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by:
3. Development of a new products: The artisans/Manufacturer of the district should be encouraged to diversify the product categories and must be provided with enough resources to create innovative products without losing the ancestral essence of the craft. . 4. Modifications of Existing Product manufacturing process It has also been found that most of the artisans/manufacturers use no strategy for making modifications to the existing products in the light of design and fusion.

Industrial profile of the district

The main economy of district Bijnor is cane productions and processing besides some agro industrial units. Wooden\wooden based material, readymade garments, Paper manufacturing units are also contributing the district economy. Out of total population of 36,82,713 (2011 census), ~13,62,000 are working population. Out of total working population, 34.56% are working in other industries, 49.94% are cultivators and agricultural labourers and 15.51% are household & industry workers.

Industries details

NIC Code no Type of Industry Number of units Investment (Rs Lakh) Employment
20-21 Food/Agro Product 720 15030 14400
21 Khandsaari/Cane Crushers 189 32400 81000
26 Ready-made garments & Embroidery 76 42 1250
27 Wood/wooden based furniture 620 1245 8000
28 Paper & Paper products 14 160 450
20-21 Food/Agro Product 720 15030 14400
21 Khandsaari/Cane Crushers 189 32400 81000
26 Ready-made garments & Embroidery 76 42 1250
27 Wood/wooden based furniture 620 1245 8000
28 Paper & Paper products 14 160 450
31 Chemical/Chemical based 7 10500 1050
32 Mineral based 6 12050 1250
34 Metal products (Steel, Aluminium) 12 1250 600
35 Machinery & Parts except Electrical (Engineering units) 18 9.5 360
36 Electrical machinery and Apparatus 22 13 180
37 Transport Equipment’s & Parts 8 20 120
38 Misc. Manufacturing 300 150 3000
96-97 Repairing & servicing 700 350 3500
  Total 2692 73219.5 1,15,160
 

Out of total population of 36,82,713 (2011 census), ~13,62,000 are working population. Out of total working population, 34.56% are working in other industries, 49.94% are cultivators and agricultural labourers and 15.51% are household & industry workers.

Occupational Distribution of Main Workers

S.No. Particulars Population %
1. Cultivators 1,76,330 12.95%
2. Agriculture Labourers 5,03,800 36.99%
3. Household & Industry Workers 2,11,200 15.51%
4. Others 4,70,670 34.56%

Major Exportable Product from Bijnor

The total export from Bijnor is approximately INR 890.6 Crore for the period September 2020 to November 2021. The following table depicts the value of export of major products from Bijnor

Major Exportable Product

S. No Product Export value (in INR Crore) from September 2020 to November, 2021
1 OTHER CANE SUGAR EXCL 693.01
2 OTHR REFND SUGAR 150.1
3 RICE PARBOILED 15.0
4 SPIRIT OF UNDENATRD ETHYL ALCHL 11.1
5 ETHYL ACETATE 10.9
6 ARTICLES OF ALUMINIUM 3.0
7 OTHER PRODUCTS 7.46
Total 890.6
Total Export from Bijnor 890.6 Cr