Allahabad officially known as Prayagraj, also known as Ilahabad, is a metropolis in the Indian state of Uttar Pradesh.

Allahabad officially known as Prayagraj, also known as Ilahabad, is a metropolis in the Indian state of Uttar Pradesh. Prayagraj is one of the oldest cities in India. It is crowned in ancient scriptures as ‘Prayag’ or ‘Teertharaj’ and is considered the holiest of pilgrimage centres of India. It is situated at the confluence of three rivers- Ganga, Yamuna and the invisible Saraswati. The meeting point is known as Triveni and is very sacred to Hindus. The Kumbh held in every six years and Mahakumbh in every 12 years at Prayagraj (Sangam) are the largest gatherings of pilgrims on this earth.

Prayagraj is located at 25.45°N 81.84°E in the southern part of the Uttar Pradesh at an elevation of 98 meters (322 ft) and stands at the confluence of two, the Ganges and Yamuna. The region was known in antiquity as the Vats country. To its south and southeast is the Bagelkhand region; to its east is middle Ganges valley of North India, or Purvanchal; to its southwest is the Bundelkhand region; to its north and northeast is the Awadh region and to its west along with Kaushambi it forms the part of Doab i.e the Lower Doab region. In terms of geography and culture, Prayagraj is located quite strategically. While geographically Prayagraj is at the mouth of Yamuna, a part of Ganga-Yamuna doab culturally it is boundary of Indian West. City has Pratapgarh in its north,Rewa is in south, Kaushambi in its west and Bhadohi in its east.

Prayagraj is located at 25.45°N 81.84°E in the southern part of the Uttar Pradesh at an elevation of 98 meters (322 ft) and stands at the confluence of two, the Ganges and Yamuna. The region was known in antiquity as the Vats country. To its south and southeast is the Bagelkhand region; to its east is middle Ganges valley of North India, or Purvanchal; to its southwest is the Bundelkhand region; to its north and northeast is the Awadh region and to its west along with Kaushambi it forms the part of Doab i.e the Lower Doab region.In the north Pratapgarh, in the south Rewa (M.P.), in the east Sant Ravi Das Nagar and in the west Kaushambi districts are located. In case of Agriculture crops Paddy has the largest share followed by Bajra, Arhar, Urd&Moong in declining order during the Kharif season.In Rabi, Wheat is pre dominant followed by pulses and oilseed. Among oilseed crops, Mustard has very less area under pure farming and is grown mainly as a mixed crop. Linseed dominates the oilseed scenario of the district and is mainly grown in Jamunapar area. In case of pulses gram has largest area followed by Pea and Lentil (Masoor). There is fairly good acreage under Barely.

According to the types of industry, the most prominent ones are Food manufacturing/ processing with 2060 units employing 16307 individuals with 3815.2 Lakhs and Textiles with 1250 unit, employing 5420 and with an investment of INR 5270.24 Lakhs. Moonj Craft and Food processing industry at Prayagraj is age-old industry of the district is upheld by the state by taking it under the wing of the ODOP initiative. Agro based industry in the district is the most prominent sector of the district contributing most to the economy by being the largest employer and being at the top in terms of investments as well. It is followed by Transport equipments and Readymade Garments respectively. Out of total population of 59, 54,391 (2011 census), 21, 11,907 are working population. Out of total working population, 47.65% are cultivators and agricultural labourers. This indicates that agriculture is the main source of income in the district.

The total export from Prayagraj is approximately INR 153 Crore for the period September 2020 to November 2021. The following table depicts the value of export of major products from Prayagraj:

Moonj is the out layer of a type of grass called ‘Sarpat’. This layer is peeled off and knotted it is easy to dry, dying and store.

Moonj is the out layer of a type of grass called ‘Sarpat’. This layer is peeled off and knotted it is easy to dry, dying and store. These knots are locally called ”Bhalla”. This Sarpat is available for the preparation (process) of raw material from Dussara Festival to Deepavali festival. Kasa Grass collected from the road sides and agriculture fields. This is also the raw material used in making of Moonj products. Nearly 2000 artisans are practicing the Moonj craft. All most all the women artisans are practicing this craft “Moonj”. Normally Family member except men/boys are practicing the craft. Muslims artisans are major number are practicing the craft.

Moonj products were more attached in the families of Prayagraj district. But mainly a major number of artisans from Maheba (Naini) women artisans practices this craft up to the processed raw material available. This craft was practicing nearly 80 years. A large number of women are practicing this craft for their skills increase and better livelihood.

The motifs of basketry are created by adding colored grass in between. The Moonj coiled grass products are ideal to serve daily life purposes. These natural products can be used as containers, food storage devices and wall decorators. The products are very simple, attractive and eco-friendly. The market is flooded with a variety of products made from moonj like basket (daliya), coaster stand, bags, decorative items and more. Eco-friendly moonj products have the potential to do well in the national as well as international markets. ;

There is no specific industrial association in Prayagraj related with Artisans and Manufacturers of Moonj Products.;

There are no specific HSN Codes which may be used for Exports of Moonj products, but here analysis of one prominent HSN code has been done. HS codes under which the product is exported from the district:;

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS code mentioned above under which Moonj products are exported. There are no specific HSN Codes which may be used for Exports of Moonj products, but here analysis of one prominent HSN code has been done. Alongside are the key facts pertaining to the analysed product codes.;

► The total export of this product from Prayagraj district was negligible in year 2018-19.
► Other prominent products exported from Prayagraj District are Non Basmati rice and Tourism.
► There are no specific HSN Codes which may be used for Exports of Moonj products, but here analysis of one prominent HSN code has been done.
► The cluster has tremendous export potential, but owing to lack of proper market assessment mechanism, changing product types, specific demand preferences the export is very less.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be integration between the exporters and importers, thereby making the export ecosystem robust and effective.
► These products do not have specific HSN codes. Based on stakeholder consultations, following HSN codes were mentioned for the product.
Product 460219: Uttar Pradesh exports this product to USA, France, Canada, Sweden, Denmark and Netherland. Below figure shows the top importers for this product (460219) in the world:

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most artisans are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by:
1. Development of a new products: The artisans of the district should be encouraged to diversify the product categories and must be provided with enough resources to create innovative products without losing the ancestral essence of the craft. The cluster requires more focus on new varieties of these products which are in high demand in the global market. 2. Modifications of Existing Products It has also been found that most of the artisans use no strategy for making modifications to the existing products in the light of design and fusion. The artisans can make fusion products by blending Moonj products with eco-friendly artificial jewelleries.

The diverse climate of Uttar Pradesh is suitable for producing all kinds of horticultural crops. . In fact, Uttar Pradesh holds a leading position in total production of horticultural crops in the country. In fact, for more than 92% of small holding farmers, horticultural crops are the main source of higher income, employment and nutrition per unit area. With the increasing importance of horticultural crops its producers are aware and are improving economic status by adopting the horticultural crops while optimum utilization of the available resources. Horticultural crops are diverse which include all kinds of fruits, vegetables, flowers, medicinal and aromatic crops, root and tuber crops, spices and bee-keeping as well as mushroom cultivation as a subsidiary enterprise along with their processing and value addition.

The diverse climate of Uttar Pradesh is suitable for producing all kinds of horticultural crops. . In fact, Uttar Pradesh holds a leading position in total production of horticultural crops in the country. In fact, for more than 92% of small holding farmers, horticultural crops are the main source of higher income, employment and nutrition per unit area. With the increasing importance of horticultural crops its producers are aware and are improving economic status by adopting the horticultural crops while optimum utilization of the available resources. Horticultural crops are diverse which include all kinds of fruits, vegetables, flowers, medicinal and aromatic crops, root and tuber crops, spices and bee-keeping as well as mushroom cultivation as a subsidiary enterprise along with their processing and value addition.
Uttar Pradesh has vast source of raw agricultural material for food processing industry and has prominent share in India’s agricultural and horticultural production. Some prominent features of Uttar Pradesh as one of the state of India are:
► Share in Wheat production – 34%
► Share in Fruits production – 19%
► Share in Vegetables production – 30%
► Contributes 60 % of meat exports from India
► 35% share in Sugarcane output, ranks 2nd in sugar production
► Established three agro food parks at Barabanki, Varanasi, Ayodhya and four pack houses at Lucknow, Saharanpur, Barabanki, Varanasi
► Mega Food Park proposed at Jagdishpur

Jam is a product made by boiling fruit pulp with sufficient quantity of sugar to a reasonably thick consistency, firm enough to hold the fruit tissues in position. Apply, sapota, papaya, plums, mango, grapes, jack, pineapple, banana, guava and pears are used for preparation of jam. It can be prepared from one kind of fruit or from two or more kinds. In its preparation about 45% of fruit pulp should be used for every 55% of sugar. The FPO specification of jam is 68.5% TSS, 45% of fruit pulp and 0.5-0.6% of acid (citric acid) per 100 gm of the prepared product;
Jelly A jelly is a semi solid product prepared by boiling a clear, strained solution of pectin containing fruit extract, free from pulp, after the addition of sugar and acid. A perfect jelly should be transparent, well set but not too stiff, and should have the original flavour of the fruit. It should be of attractive colour and keep its shape when removed from the mould. It should be firm enough to retain a sharp edge but tender enough when it is pressed. It should not be gummy, sticky or syrupy or have crystallized sugar. The product should be free from dullness with little (or) no syneresis (weeping) and neither tough nor rubbery. The FPO specification for jelly is the final product should have 65% solids, 45% fruit extract and 0.5-0.75% acid. Guava, sour apple, plum, karonda, wood apple, papaya and jack fruit are rich in pectin and generally used for preparation of jelly. Pineapple, strawberry grapes etc. can be used but only after addition of pectin powder, because these fruits have low pectin content. Preparation of jelly is similar to that of jam. Pickles Pickles are usually made from a mixture of vegetables and fruit. They are eaten as a savoury, spicy accompaniment to a meal. Pickles are preserved by a combination of increased acidity (reduced pH), added salt, reduced moisture and added spices. The pickle is preserved by the high level of acidity. If higher levels of salt are used (up to 16%) the product is preserved by the high salt concentration rather than by fermentation and is known as a salt-stock pickle. Fruit and vegetables can be semi-processed and stored for many months by preserving in a high salt solution. Mouth Freshener Mouth Freshener known as Mukhwas is an after-meal snack or digestive aid widely used as a mouth freshener. Unlike the common idea of mouth freshener which is associated with mint or mint sprays, mukhwas generally contain various seeds and nuts, like fennel seeds, anise seeds and sesame seeds to name a few. Mouth fresheners help freshen the breath, cover up bad odor and maintain good oral hygiene.

Following are principal Industry Associations/SPVs that are working for the development of Jams, jellies Pickles and other processed food industries in Prayagraj district:
► Indian Industry Association (IIA)
► Provincial Industries Association (PIA) ;

HS codes under which the product is exported from the district:;

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS code mentioned above under which Jams, jellies and Pickles are exported. Alongside are the key facts pertaining to the analysed product codes.;

► The total export of this product from Prayagraj district was negligible in year 2018-19.
► Other prominent products exported from Prayagraj District are Non Basmati rice and Tourism..
► There are more than 10 HSN Codes which may be used for Exports of Jams, jellies, marmalades, purées or pastes of fruit, but here analysis of one prominent HSN code has been done.
► The cluster has tremendous export potential, but owing to lack of proper market assessment mechanism, changing product types, specific demand preferences the export is very less.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be integration between the exporters and importers, thereby making the export ecosystem robust and effective.
► These products do not have specific HSN codes. Based on stakeholder consultations, following HSN codes were mentioned for the product. Product 200799: Uttar Pradesh exports this product to Nepal, Canada, USA and Ghana. Below figure shows the top importers for this product (200799) in the world:

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most processors and entrepreneurs are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by:
The processors of the district should be encouraged to diversify the product categories and must be provided with enough resources to create advance processed banana products without losing the nutritional value and essence of Banana. The cluster requires more focus on new varieties of these products which are in high demand in the global market. Modifications of Existing Products It has also been found that most of the artisans use no strategy for making modifications to the existing products in the light of new product demand. It has also been found that most of the processors are using old techniques in food processing. The requirement of advance processing machineries is essential so that the nutritious value of final product should be similar to original product.

The state is a leading producer in agriculture products like rice, wheat, sugarcane etc.

The state is a leading producer in agriculture products like rice, wheat, sugarcane etc. The economy of the cluster is heavily dependent on agriculture products. Approximate Export turnover of the Rice is INR 26.30 Cr.

Rice: Any rice other than Basmati Rice is named as non-Basmati rice. In the world it has been reported that there are over 10,000 varieties of rice and out of which the maximum number are in India.

Rice: Multiple varieties of rice exist including short-grain, medium-grain, and long-grain varieties.;

Following are principal Industry Associations that are working for the development of Rice:
► Agriculture and Processed Food Products Export Development Authority (APEDA)
► Indian Industries Association (IIA)
► Rice Export Promotion Forum (REPF)
► Participatory Rural Development Foundation (PRDF) - PRDF is a Gorakhpur based philanthropic organisation founded Dr. Ram Chet Chaudhary, a leading Agri-scientist working for the benefit of farming community of North India
► International Rice Research Institute (IRRI) - world’s premier research organization dedicated to reducing poverty and hunger through rice science; improving the health and welfare of rice farmers and consumers; and protecting the rice-growing environment for future generations ;

► National Rice Research Institute, Cuttack (NRRI) - The National Rice Research Institute is located in Cuttack in Odisha state. The basic objective of institute is to conduct basic, applied, and adaptive research on crop improvement and resource management for increasing and stabilizing rice productivity in different rice ecosystems with special emphasis on rainfed ecosystems and the related abiotic stresses
► U.P. Council of Agricultural Research (UPCAR) - The UPCAR is an autonomous apex state organisation registered as a society, which plans, co-ordinates and promotes research, education, training, and transfer of technology for advancement of agriculture and allied sciences. The UPCAR was established on June 14, 1989, with its headquarters at Lucknow.
► Agriculture Department
► Krishi Vigyan Kendra (KVK)

HS code under which the product is exported from the district. ;

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The export scenario of World and India have been analysed basis the export statistics of HS code 100630 (Semi-milled or wholly milled rice, whether or not polished or glazed) under which non-Basmati rice is exported from Prayagraj district. Alongside are the key facts pertaining to the analysed product code. India’s export compared to world is very low (approximately 29.76%). ;

Rice: HS Code 100630 (Semi-milled or wholly milled rice, whether or not polished or glazed)
► The total exports of product from Prayagraj district as per HS code 100630 are around INR 26.30 crores in the period September 20 to September 2021.

► India's exports represent 29.8% of world exports for this product; its ranking in world exports is 1.
► India exported this product to Iran, Indonesia, Malaysia, Bangladesh, Yemen, China, Saudi Arabia, Sri Lanka, USA, Nepal etc.

Rice: Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. Currently, only the grains of rice are being sold directly in the market. Knowing the health benefits of the product an initiative can be made for product diversification to manufacture value added products such as chiwda, poha, brown rice, rice noodles, idli& dosa batter.
The broken rice can be used to create flour. Rice flour is gluten-free; therefore, it is an alternative for producing gluten-free products. Rice flour is also hypoallergenic. Thus, it can be utilized for producing baby food, puddings, and other food products. Due to the decreased risk for people with sensitivities, food companies prefer rice flour to other varieties of flour. Thus, it is economically justifiable to grind broken rice to produce flour for such applications. With adequate upgradation of technology in the cluster the farmers/ millers can sell by-products and generate additional income by manufacturing by-products from Rice Husks, Brans and Straws; the