Rampur

District Profile

Rampur was founded by Nawab Ali Muhammad Khan, the adopted son of Sardar Daud Khan, the chief of the Rohillas in Northern India.

The Rohillas were Afghans who entered India in the 18th century as the Mughal Empire was in decline, and took control of Rohilkhand, at the time known as Katehr. On 1 July 1949 the State of Rampur was merged into the Republic of India. Rampur today presents a slightly decayed appearance: the palaces of the Nawabs are crumbling, as are the gates and walls of the fort. However, the Library remains a flourishing institution of immense value to scholars from all over the world. Rampur district was formerly known for its various industries, including sugar refineries and cotton milling and Rampur’s Knife (Rampuri-chaku). Rampur’s Raza Library has more than 12,000 rare manuscripts and a fine collection of Mughal miniature paintings. It is the administrative headquarters of Rampur District. It is home to farms that cover long stretches of land. During rainy season just after a long period of rain the mountain ranges of Nainital can be seen in the north direction. As Uttar Pradesh having 3L advantage (Land, Labour and Logistics), Rampur has great export potential with its “Rail linked combined domestic and EXIM terminal” of Moradabad which is just 35 KM in distance.

Geography

Rampur is a city and a municipality headquarter of Rampur District in the Indian state of Uttar Pradesh. It is located between longitude 79°05′ E and latitude 28°48′ N in Moradabad Division of State of Uttar Pradesh, India. It is surrounded by district Udham Singh Nagar in north, Bareilly in east, Moradabad in west and Badaun in south. It is spread in the area of 2,367 km squire and is 192 meter above sea level in north and 166.4 meter in south.

Topography & Agriculture

Rampur has a largely agriculture-based economy. It has very fertile land, but little industry, and virtually no mineral extraction. The main industries of Rampur are wine-making, sugar processing, textile weaving, and the manufacture of agricultural implements. An inoperative sugar mill still stands in Rampur; it was closed in 1999 amidst political rivalry, but work has since begun on restarting the mill after state government approval.

Industrial profile of the district

The concentration of industries in Rampur majorly highlights Agro-based manufacturing units, wood/plywood work, chemical, food processing and other manufacturing industries. The clusters of Patchwork, Zari-Patchwork and Applique and Embroidery work etc. are included in other manufacturing industries as per below table:

Out of total population of 23,35,819 (2011 census), 11,91,268 are working population. Out of total working population, 35% are working in other industries, 34% are cultivators and agricultural labourers and 31% are household & industry workers.

Industries details

 
NIC Code no Type of Industry Number of units Investment (Rs Lakh) Employment
20-21 Food/Agro/Meat Product 1083 268 143265
25 Jute & jute based 20 95 2600
26 Ready-made garments & Embroidery 33200 270 132300
27 Wood/wooden based furniture 155 950 29477
28 Paper & Paper products 157 900 4320
29 Leather based 796 154 12055
30 Rubber, Plastic & Petro based 375 2651 2720
31 Chemical/Chemical based 57 3025 9500
32 Mineral based 330 2038 3925
33 Basic Metal Industries 127 955 2700
34 Metal products 167 1763 6970
35 Machinery & Parts except Electrical (Engineering units) 19 788 1898
36 Electrical machinery and Apparatus 8 132 170
37 Transport Equipment’s & Parts 196 2300 2400
38 Misc. Manufacturing 199 120 45000
96-97 Repairing & servicing 445 245 1150
  Total 37334 16654 400450

Occupational Distribution of Main Workers

 
S.No. Particulars Rampur %
1 Cultivators 3,30,020 27.72%
2 Agriculture Labourers 72,300 6.07%
3 Household & Industry Workers 3,70,300 31.08%
4 Others 4,18,468 35.13%

Major Exportable Product from Rampur

The total export from Rampur is approximately INR 1344.20 Crore for the period September 2020 to November 2021. The following table depicts the value of export of major products from Rampur:

Major exportable product

 
S. No Product Export value (in INR Crore)[1] from September 2020 to November, 2021
1 Boneless Meat of Bovine Animals, Frozen Meat 685.56
2 Menthol 266.60
3 Menthol Crystal 88.45
4 Other Cane Sugar 98.80
5 Broken Rice 32.60
5 Others 172.33
Total Export from Rampur 1344.20 Cr[2]
Product 1: Menthol

Menthol mint is cultivated in a large area in the Indo-Gangetic Plains in the states of Punjab, Haryana, Uttarakhand, Uttar Pradesh, and Bihar, with maximum area in Uttar Pradesh

Cluster Overview

The country’s Rs.15,000 Crore fragrance and flavors market (aromatic sector) is witnessing buoyant times with consumption demand going up in the FMCG sector, rapid penetration in the rural market and growing acceptance of India items in the global market. India represents one of the leading consumers and exporters of aroma chemicals in the Asia Pacific region. It exported raw herbs worth USD 330.18 Million during 2017–18 with a growth rate of 14.22% over the previous year. Market growth is supplemented by the growing usage of essential oils among industries coupled with increasing disposable income. Medicinal and aromatic plants (MAPs) are receiving considerable attention all over the world because of their vast untapped economic potential, especially in the use of herbal medicines. The Mentha arvensis (menthol mint) is an important essential oil-bearing plant and the menthol crystallized from the essential oil, de-mentholated oil and specific terpene fractions thereof are widely used in food, flavor, pharmaceutical and cosmetic industries. Menthol mint is cultivated in a large area in the Indo-Gangetic Plains in the states of Punjab, Haryana, Uttarakhand, Uttar Pradesh, and Bihar, with maximum area in Uttar Pradesh. Around 92 per cent of Mentha production in the country now owes its recognition to UP, which also comprises 86 per cent of Mentha production in the global marketplace.
Uttar Pradesh is amongst the top exporters in India and ranked 5th amongst the landlocked states on Export Preparedness Index 2020. The state primarily exports meat, apparel & clothing, handmade carpets, footwear etc. The merchandise exports from Uttar Pradesh reached USD 16.29 billion in 2018-19 and USD 12.82 billion in April-December 2019. India has emerged as the largest producer and as an export hub for Mentha oil and its derivatives. The country contributes around 80% to the total global Mentha oil production. The figure alongside represents the share of principal commodities exported from the state in 2018-19.

Product Profile

Mint or Mentha (Mentha arvensis) are aromatic herbs belonging to the genus Mentha and the family Lamiaceae. Most species are perennials with leafy runners, stolon’s or underground rootstocks. Mentha species are cultivated in various parts of the world. It grows wild in Europe while it is cultivated in Japan, England, France, Italy, the USA, Bulgaria, Russia, and India. Mentha Citrata (Eau de Cologne mint), Mentha Arvensis and Mentha Piperita are the most common Mentha species.
1) M.arvensis ((Japanese mint) is a downy, perennial herb, spreading by rootstocks which creep along the ground or just under the surface and root at the nodes. There are three horticultural varieties in this species. 2) M. Piperita spreads by a system of branching, underground rootstocks and grows to a height of 45 to 90 cm (l.5 to 3 ft). 3) M. Citrata grows up to 30-60 cm height, with decumbent branches and erect ends. The leaves are 1.25-5.0 cm long, thin, bronzy-green, petiolate: smooth. M. citrata is a hybrid between M. aquatica and M. Viridis. Mentha Citrate is widely used in Perfumery, Mentha Arvensis is used as a flavoring agent, cough medicines, cigarettes, and drinks and Mentha Piperita is used in in medicines and culinary products. Although the genus Mentha comprises more than 25 species, the one in most common use is peppermint used as a natural pesticide and Mentha (Mentha Arvensis) for producing Mentha oil. Indian production of Arvensis rose rapidly from the start of the 2000’s. India is the highest producer and exporter of Mentha oil and its derivatives in the world. The other major producers are China, Brazil, the US, and Japan. During the last five years, India has exported nearly 1,500 tonnes to 20,000 tonnes of mentha oil and its derivatives each year. This sector has come to occupy an important place in terms of its contribution to national output, employment, and exports. Demand for mint and mint products is expected to continue to rise. It is estimated that global demand continues to increase by 3-5% a year. In this scale of market, this is a substantial additional volume that is required by the market each year and creates significant opportunities for new entrants.

Status of GI Tag

There is NO G.I. Tag applied by cluster stake holders for Rampur District. ;

Cluster Stakeholders


Industry Associations

Following are principal Industry Associations/SPVs that are working for the development:
► Indian Industries Association
► Agriculture and Processed Food Products Export Development Authority (APEDA) ;

HS Code

HS codes under which the product is exported from the state.;

HS Code with description

 
HS Code Description
290611 Menthol
300390 Menthol Crystal

Current Scenario

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes 290611 under which Menthol and other product of Menthol are exported. Alongside are the key facts pertaining to the analysed product code. ;

Export Potential


► India's exports represent 38.7% of world exports for this product, its ranking in world exports is 1
► Rampur have exported INR 266.60 Crore of Menthol & INR 88.45 Crore of Menthol Crystal in period between September 2020 to November 2021, as per DGFT data.
► Product 290611: India exported this product to Saudi Arabia, UAE, Yemen, Netherlands, UK, Kuwait, Oman, USA, Qatar, China etc. As per Below figure China, USA, Singapore, Japan are the top importers for this product (290611), who is importing from India
Thailand, Bangladesh, Indonesia, Mexico, Brazil are the countries which can be targeted immediately for export increase in short term while USA, Canada, Germany etc countries may be targeted after achieving immediate targeted countries.

Product 2: Bovine Meat

Cluster Overview

Rampur’s main export product is Menthol, Boneless Bovine meat, Broken Rice and sugar products.

Product Profile

1- Boneless Meat of Bovine Animals 2- Other Edible Offal of Bovine Animals

Product Portfolio


► Chilled Boneless Buffalo Meat
► Chilled Boneless Buffalo Offal
► Frozen Boneless Buffalo Meat
► Frozen Boneless Buffalo Offal ;

Cluster Stakeholders

Raw material supplier The primary raw material suppliers are farmers who supply the disease-free animals to the slaughterhouse. Unit owners & Workers There are 8 slaughterhouses involved in processing and export of meat. More than 24,000 workers are working in these units Machinery Supplier Most of the units are having modern abattoir cum meat processing plant with most of segments are fully automated.

Industry Associations (Horn and Bone)

Following are principal Industry Associations that are working for the development of Horn and Bone Handicrafts:
► Council for Leather Exports (CLE): CLE is an outfit of Ministry of Commerce & Industry, GoI having regional office in HBTI Campus, Kanpur, and office in KLC Complex, Banthar, Rampur also. It is a member-based organization, and its mandate is to provide support to its members for increasing export. The membership fee is being charged based on export turnover. Major services provided by them are: i. Dissemination of information related to export marketing ii. Organizing trade fairs and buyers & sellers meet iii. Marketing Development Assistance iv. Advocacy support
► Indian Institute of Technology, Kanpur: It has a separate consultancy department catering to needs of SMEs created for providing services in Energy conservation methods, Market & Finance, Innovative Product Design, Packaging, IT applications, Application of Multimedia  
► MSME- Development Institute (MSME- DI), Kanpur: MSME-DIs are the subordinate offices of Development Commissioner, MSME. These offices are responsible for assisting MSMEs financially through schemes and improving their technical skills through skill upgradation / training programmes.
► Directorate of Foreign Trade, New Delhi: It is responsible for formulating and implementing the Foreign Trade Policy with the main objective of promoting India's exports.
► District Industries Centre, Rampur
► Indian Industries Association, Rampur (IIA)
► Provincial Industries Association (PIA)
► Testing Lab at KLC Complex (Kanpur-Rampur Leather Cluster)
► MSDC ;

Export Scenario

District Rampur majorly export Horn-Bone Craft and Mentha. In Horn-Bone craft, raw buttons form nearly 50% of the total horn and bone product exports. Handicraft Welfare Society, Rampur has applied for the GI tag to the Horn-Bone craft and the status is under review process. Mentha and allied products are also major exported items from the district.

HS Code

HS codes under which the product is exported from the state.;

HS Code

 
HS Code Description
020230 BONELESS MEAT OF BOVINE ANIMALS, FROZEN
020629 OTHR EDIBLE OFFAL OF BOVINE ANIMALS, FROZEN

Boneless Meat of Bovine Animals & Frozen Meat

;

Current Scenario

The export scenario of World and India have been analysed basis the export statistics of HS codes 020230 & 020629 under which meat is exported. Alongside are the key facts pertaining to the analysed product code. It is important to mention that Rampur exporting the product under 020230 HSN code only as per Data received from DGFT. ;

Export Potential


► India's exports represent 11.2% of world exports for this product, its ranking in world exports is 3
► India exported this product to Honk Kong-China, Malesia, Vietnam, Egypt, Indonesia ETC.

Potential Areas for Value Added Product

The demand of product is adequate in overseas market. New Countries Like UAE, Vietnam, Iran, etc countries can be new territory to inter with high target of getting high Market Share