Jaunpur district is in Varanasi Division of Indian state of Uttar Pradesh. The district headquarters is Jaunpur which is situated on the banks of the Gomti River. It is located 228 km southeast of the state capital Lucknow. The district has two Lok sabha seats and nine Vidhan Sabha seats. The main languages are Hindi, Urdu, Awadhi, and Bhojpuri. Jaunpur district was annexed into British India based on the Permanent settlement of 1779, and thus was subject to the Zamindari system of land revenue collection. Jaunpur remained a part of it until India became an independent nation. Jaunpur district has 6 tahsils—Shahganj, Badlapur, Machhali, Shahar, Jaunpur, Mariyahu and Kerakat, 3 Lok Sabha constituencies and 10 Vidhan Sabha constituencies. The district has been divided into 21 (Badlapur, Baksha, Barasathi, Dharmapur, Dobhi, Jalalpur, Karanjakala, Kerakat, Khuthan, Machhli Shahar, Maharajganj, Mariyahu, Muftiganj, Mungara Badshahpur, Ramnagar, Rampur, Shahganj, Sikarara, Sirkoni, Suithakala, Sujanganj) development blocks.

The district of Jaunpur is situated in the North-west part of Varanasi division. Its land area extends from 24.240N to 26.120N latitude and between 82.70E and 83.50E longitude. The geographical area of the district is 4038 km squire. As depicted in the following map, the district is bounded by the Sultanpur to its North, Azamgarh to North-East, Ghazipur to East, Varanasi to its South-East, Sant Kabir Nagar to the South, Allahabad to the South- West and Pratapgarh to the West.

The topography of the district is a flat plain undulating with shallow river valleys. The main permanently flowing rivers are the Gomti and the Sai. The rivers of Jaunpur flow from northwest to southeast and the land slopes in the same direction. Thus, there is a more elevated area in the northwest and a less elevated area of land in the southeast.
The main field crops of Jaunpur district are rice, maize, pigeon pea, pearl millet, blackgram wheat and chickpea. Other crops are onion, potato, and crops for fodder. The crops are grown with both rainfall and irrigation. There are cattle (both local low yielding and crossbred), and local low-yielding buffalo as well as goats, sheep, backyard chickens and pigs and occasional dairy farms. Approximately 29% of Jaunpur's population is employed. Approximately 40% of those employed work in manufacturing, 26% work in trade and commerce, 19% work in other services, 8% work in transport and communication, 4% work in agriculture, 2% work in construction, and 2% are marginal workers. There are 43 government reservoirs and many more private water sources. At Gujartal lake, 2 miles (3.2 km) west of Kheta Sarai, pisciculture is conducted

There are two industrial areas in the district namely Satharia Industrial Development Authority and Sidhwan Industrial Estate. Satharia Industrial Development Authority was established in November 1989 by the Govt. of Uttar Pradesh, under U.P. Industrial Area Development Act, 1976 to facilitate concentrated effort on Industrial development of eastern Uttar Pradesh. Sidhwan Industrial Estate also developed by UPSIDC and covers ancillary and small units.

As given in the following table, MSME industries across the sectors of food/agro-based industries, repair & servicing, other manufacturing as wood, metal, apparel, paper, electrical and other transport, chemical, leather and engineering are key economy drivers in the district. The MSME units in the district mainly represent industries like ready-made garments and embroidery, repairing and servicing, metal products and food/agro products. Agro, Wooden Furniture and Readymade Garments contribute most in terms of employment ~29% and ~28% in terms of revenue. Repairing and Servicing contributes ~18% to revenue, highest among all the enterprises and ~16% of work force is employed in this vertical. Key Facts and Figures about the Existing Industries under MSME Wood/wooden based furniture and Woven Silk of MSME with 1818 units in the district is the most prominent and economy contributing sector of the district. It is followed by sectors such as “Ready-made garments & embroidery”, “Engineering Units” with 605 and 418 units respectively. Out of total population of 44,94,204 (2011 census) and 14,37375 are working population. People living in Jaunpur District depend on multiple skills, out of total working population men are 934,157 and women are 503,218. Total 386,912 Cultivators are depended on agriculture farming out of 290,582 are cultivated by men and 96,330 are women. 203,295 people works in agricultural land as labour, men are 133,390 and 69,905 are women. Jaunpur District sex ratio is 1,024 females per 1000 of males which is top amongst all the district of Uttar Pradesh.

The total export from Jaunpur is approximately INR 45.27 Crore for the period September 2020 to November 2021.
The following table depicts the value of export of major products from Jaunpur:

Jaunpur has one woolen cluster at Mariyahu based producing woollen durries employing more than 200 families with an average investment of 12 to 14 lacs in plant & machinery. The presence of Indian institute of Carpet technology at Bhadohi helps bridging the industry-academia gap.

Jaunpur has one woolen cluster at Mariyahu based producing woollen durries employing more than 200 families with an average investment of 12 to 14 lacs in plant & machinery. The presence of Indian institute of Carpet technology at Bhadohi helps bridging the industry-academia gap. The Jaunpur district is known for its cotton and woollen mats (Durries). Durrie weaving is mainly concentrated at 4 blocks in Jaunpur in proximity to Badohi district- Ramnagar, Rampur, Barsadi and Madiyahu with an employment of more than 4200 people. Cluster turnover from the carpet in Jaunpur is approx. Rs. 34 crores. Major exporter units are based in Mirzapur and Bhadohi.

The craft of making woollen carpets or dari using traditional techniques has been popular since centuries in the region adjacent to Madhiyahu tehsil of the district. A range of hand knotted woollen carpets or durries are hand tufted by the local artisans. A carpet is a textile floor covering typically consisting of an upper layer of pile attached to a backing. The pile usually consists of twisted tufts which are typically heat-treated to maintain their structure. The products made by the craftsmen here are also exported to other regions through which employment is generated.

The following are the key products manufactured in the cluster:
►Dari: A Dari (also durrie or durry) is a thick flat-woven rug or carpet used traditionally in India as floor-coverings. The concept of durrie is different from a rug or carpet but since the durries serve the same purpose as carpet or rugs, they can be described as one.
►Carpet: A carpet is a textile floor covering typically consisting of an upper layer of pile attached to a backing. The pile was traditionally made from wool, but, since the 20th century, synthetic fibers such as polypropylene, nylon or polyester are often used, as these fibers are less expensive than wool. The pile usually consists of twisted tufts which are typically heat-treated to maintain their structure. The term "carpet" is often used interchangeably with the term "rug", although the term "carpet" can be applied to a floor covering that covers an entire house, whereas a "rug" is generally no bigger than a single room, and traditionally does not even span from one wall to another and is typically not even attached as part of the floor. Dari’s woven in the panja method are used in a variety of ways. Since these durries come in various dimensions, they are used as flooring, sitting mats and even upholstery (in case of ethnic designs like naga). ;

Jaunpur Woollen durrie are in process of receiving GI Tags followed by other 8 districts. In 2010, Bhadohi carpets earned GI tag. Carpets produced in the nine districts of Bhadohi-Mirzapur belt would be tagged with “handmade carpets of Bhadohi”. These nine districts are- Bhadohi, Mirzapur, Varanasi, Sonbhadra, Ghazipur, Kaushambi, Allahabad, Jaunpur, and Chandauli. GI i.e., Geographical Indications are place names (in some countries also associated with a place which are used to identify products that come from these places and have these characteristics). ;

Following are principal Industry Associations/SPVs that are working for the development of Woollen Durrie in Jaunpur:
► Bunkar Sangh
► Jan sewa Ashram ;

Export Scenario

HS codes under which the product is exported from the district:;

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS code mentioned above under which similar products are exported. Alongside are the key facts pertaining to the analysed product codes.;

► The total exports of Woollen Durrie products from Jaunpur district was approx. INR 250 Lakhs in year 2018-19.
► There are more than 6 HSN Codes which may be used for Exports of Carpets but here analysis of two prominent HSN code has been done.
► The cluster has tremendous export potential, but owing to lack of proper market assessment mechanism, changing design patterns, specific demand preferences the export is very less.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be an integration between the exporters and importers, thereby making the export ecosystem robust and effective.
► Woollen Carpets do not have specific HSN codes. Based on stakeholder consultations, following HSN codes were mentioned for the product.

India's exports represent 11% of world exports for this product, ranking it number 3, behind China and Turkey. The value of India’s exports has gradually increased since 2015-2019, There has been an increase by CAGR 16% in the past 5 years, and as per data FY 2015-19 for exports from India. Being in the same region, India is primarily in competition with China who clearly dominates the world market accounting for 36.7% of world exports for this product i.e., more than 3 times Turkey’s and India’s level of exports which stands at number 2&3 respectively in the world. Indian exports of the product on yearly basis ;

India's exports represent 16.6% of world exports for this product, ranking it number 2, behind China. The value of India’s exports has been steady since 2015-2019, There has been no increase or decrease in the past 5 years, and as per data FY 2015-19 for exports from India. Being in the same region, India is primarily in competition with China who clearly dominates the world market accounting for 55.5% of world exports for this product i.e., more than 3 times India’s level of exports Indian exports of the product on yearly basis;

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most artisans are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by:
►1. Development of a new products.
►2. Modifications of Existing Products