Badaun district is one of the districts of Uttar Pradesh, India, and Badaun town is the district headquarters. The district is a part of Bareilly division covers an area of 5168 km².

According to the British historian George Smith, Badaun (Budaun) was named after Koli prince Budh. Badaun was a town and district of British India, in the Rohilkhand division of the United Provinces. The town was near the left bank of the river Sot. Badaun was the capital of Delhi Sultanate for four years from 1210 CE to 1214 CE during Sultan Iltutmish rule. It was the most important post of Northern Frontier during Mughal reign. Badaun is a big market, historically famous and religiously important city.

Badaun is located at Latitude 28° 3' 0" North, Longitude 79° 7' 0" East. It shares border with Bareilly District to the North, Bulanadshahar District to the west, Kasganj District to the west, Moradabad District to the North, Rampur District to the North, Shahjahanpur District to the East and Etah district to the south. Badaun District occupies an area of approximately 5168 square kilometres. It’s in the 193 meters to 161 meters elevation range. This District belongs to Hindi Belt of India and is located near Holy River Ganga.

Badaun is well-connected with many national roads, which make the city one of the most important district of the western UP. State Highway-33 and State Highway-43 pass through the district. Badaun Depot, with 118 buses is one of the most profitable depots of UPSRTC. The city is well-connected by railway network as well. It lies on the Mathura-Lalkuan railway line which is meter gauge yet till Kasganj. Another rail line is proposed connecting Gajraula to Mainpuri through Badaun City, which would make Badaun a junction. Pantnagar Airport (PGH) which is 117.2 kms away from the district is the nearest airport the other major airport is Kheria Airport (AGR), Agra which is at a distance of 150 kms from Badaun.
► Air: Bareilly Airport located 60 km from the city is well equipped to carry air traffic. Regular flights to Delhi, Mumbai and Bengaluru are operating from Bareilly.
► Rail: Badaun railway station is a main railway station in Badaun district. Badaun railway station is well connected to Ujhani, Bareilly, Gonda, Soron, Bahraich, Ramnagar, Agra, Pilibhit, Kasganj, Lakhimpur, Sitapur, Gola Gokarannath, Tanakpur etc.
► Road: Badaun is well-connected through the railways and road network. The city lies on the National Highway 93 (NH 93 - according to the new National Highway system in India).

The topography of Badaun is mainly planned land mass. The bullai, Domath and matiar soil are commonly found. Due to Tarai region the climate of the district is very pleasant. Here summer starts very early. The temperature of district varies from 2 Degree Centigrade in winter to 44 degree centigrade in summer. The wet season normally start in the end of June month. The average rain fall is 861 MM in Badaun. The winter months are virtually dry. Total area of the district is 5168.0 Sq. Km. The rural area covers 4985.1 Sq. Km. and urban recorded 182.9 Sq. Km. There are 1069 Gram Panchayats and 2061 Revenue villages with 1785 inhabited villages and 276 uninhabited villages in the district. In urban area there are 23 statutory Towns. Statutory Towns comprises of 6 Nagar Palika Parishad and 17 Nagar Panchayats.

Badaun is a city in the northern Indian state of Uttar Pradesh. It is located near the Ganges river in the centre of Western Uttar Pradesh. it is a district of Bareilly Division and is a centre for the manufacture of furniture and zari. Geographically it forms the outer gateway to The most prominent MSME sectors in the district include Agro-based, woollen, silk, artificial thread-based clothes, ready-made garments, and embroidery. The details of the industries are as follows:

The most prominent sector is the readymade garments & embroidery – Zari-zardozi with around 716 units employing 2980 with an investment of INR 15.22 Crs. This is followed by the Cotton textiles and Woollen, Silk & Artificial Thread based clothes.

The total export from Badaun is approximately INR 118.32 Crore for the period September 2020 to November 2021. The following table depicts the value of export of major products from Badaun

The art of zari has been associated with the aristocratic & royal persona of India for a long time. It is one of the most famous & elaborative techniques of metal embroidery. The craft of zari embroidery has been undertaken in various districts of UP since ages. The main craft centric areas of the state are Bareilly, Lucknow, Unnao, Shahjahanpur, Chandauli and Varanasi. The craft survived at these pockets on hereditary basis and spread to nearby districts. The craft flourished in Bareilly city and nearby area and become major economic activity .

Listed below are different kinds of zari work in the region:
1. Zardozi 2. Kamdani 3. Mina Work 4. Kataoki Bel 5. Mukaish 6. Tilla or Marori Work 7. Gota Work 8. Kinari Work

The following are the key products manufactured in the cluster: Zardozi Zardozi is a heavy and elaborate embroidery work which uses a variety of gold threads, beads, seed pearls and gota. Zardozi work is mainly done on fabrics like heavy silk, velvet, and satin. It is used to embellish wedding outfits, heavy coats, and other products. Zardozi embroidery is a beautiful metal embroidery, which was once used to embellish the attire of the Kings and the royals in India. It was also used to adorn walls of the royal tents, scabbards, wall hangings and the paraphernalia of regal elephants and horses. Kamdani Kamdani is light needle work, which is done on lighter materials like scarves, caps etc. using flattened wire. Ordinary thread is used, and the wire is pressed down to produce satin stitch effect. This effect produced is glittering and it is called hazara butti. In Kamdani, the wire is attached to a small length of thread is pulled through the fabric with a needle, beautifully working into motifs. This is also referred to as ‘fancy kaam’. Kamdani is becoming a rarity and most of the craftsmen are elderly men. Gota Work Traditionally, gota ribbons were woven with a warp of flattened gold and silver wire and a weft of silk/ cotton threads and used as a functional trim on garments and textiles. While most believe that gota patti is the forte of Rajasthan alone, some also claim that it is, in fact, a form of Pakistani embroidery that originated in Punjab before spreading in popularity to neighbouring states. The handcraft is actually centuries-old and was traditionally the domain of the royal family & members of the court. Today, it’s a must-have in festive and bridal wardrobes. Kataoki Bel This is a border pattern made of stiff canvas and the whole surface is filled with sequins edging . A variation of this border technique is lace made on net and filled with zari stitches & spangles. Zari or Jari, is an even thread made of fine gold or silver, used to make traditional Indian or Pakistani embroidered fabrics, through an intricate art of weaving threads. Started during the Mughal era, Zari was associated with the grand attires of Gods, Kings, and literary figures in literary sources. Mukaish This is one of the oldest styles and is done with silver wire or badla. The wire itself serves as a needle, piercing the material to complete the stitches. A variety of designs are produced in this manner. The craft of mukaish is easily identified as a dotted pattern in silver or gold metal, embedded in the body of lightweight fabric. Today, contemporary modifications of the traditional metal work can be seen both on fashion week runways and in sought-after ethnic ensembles. Tilla or Marori Work Also known as Abha work and Kashmiri Tilla work. Made with golden/ silver/ antique zari thread (Kasab/ Tilla). This is the kind of embroidery where gold thread is stitched on to the surface with a needle. Kinari Work Also known as Gota Patti Work, Gota-Kinari work or Lappe ka Kaam. It is a type of metal embroidery that originated in Rajasthan, India. The cities of Jaipur, Bikaner, Ajmer, Udaipur, and Kota are the epicentre of uniquely styled Gota work. Elaborate patterns are created with metals like gold, silver, copper etc. A small variation is kinari work where the embellishments are done only at the edges in the form of tassels. This is done mainly by men and women of the muslim community. It is applied on to the edges of a fabric to create fancy patterns and is popularly used in edging bridal sarees and lehengas. In Rajasthan, gota work is extensively done on Dupattas and Ghagras. Outfits adorned with gota work are popularly worn at auspicious functions. Mina Work Mina work resembles enamel work and makes use of gold threads. ;

The Geographical Indication Registry (GIR) has accorded the Geographical Indication (GI) registration to the intricate needle handicraft- Lucknow Zardozi and it was registered under the brand of ‘Lucknow Zardozi’ in the year 2013. The registration has been secured by Kalatmak Handicrafts Self Help Group Foundation, Lucknow. ;

► Raw Material Suppliers
► Manufacturers
► Artisans
► Department of Handloom & Textile
► Ministry of Textile, GOI
► Master Craft Person
► Exporters
► Financial Institutions
► SIDBI
► DIEPC/MSME-DI/UPID
► DC-Handicraft

Following are principal Industry Associations/SPVs that are working for the development of Zari-Zardozi in Badaun:
► Indian Institute of Fashion Technology (IIFT)
► Sahu Ram Swaroop Mahila Mahavidyalaya (SRSMM) ;

HS codes under which the product is exported from the district:;

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS code mentioned above under which Zari-Zardozi products are exported. Alongside are the key facts pertaining to the analysed product codes. Based on our analysis, we have identified key synergies that should be developed to expand our current reach and potential; These synergies are divided into immediate and long term. The immediate synergies include countries with Signed FTA’s, high growth potential, and one is catered by India and not UP. Whereas the long-term synergies include countries with untapped market potential which can only be fulfilled if UP’s exporters comply and raise the quality of the product to the highest standards, freight rates are more subsidized and major efforts is required in marketing which will require time to accommodate the same. ;

► Other prominent products exported from Badaun District are Mentha.
► There are more than 10 HSN Codes which may be used for Exports of Zari-Zardozi but here analysis of one prominent HSN code has been done.
► The cluster has tremendous export potential, but owing to lack of proper market assessment mechanism, changing design patterns, specific demand preferences the export is very less.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be an integration between the exporters and importers, thereby making the export ecosystem robust and effective.
► Zardozi products do not have specific HSN codes. Based on stakeholder consultations, following HSN codes were mentioned for the product.
Product: 581092: Embroidery of man-made fibres on a textile fabric base, in the piece, in strips or in motifs. India's exports represent 4.1% of world exports for this product, its ranking in world exports is 4, behind China, Turkey, and Hongkong. The value of India’s exports over the last 5 years have Uttar Pradesh exports this product to UAE, Italy, Saudi Arabia, China, USA, Turkey, Hong Kong, Japan, Thailand, Nepal, and Morocco. Below figure shows the top importers for this product (581092) in the world:

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most artisans are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by: 1. Development of new products: During the product diversification new product line like Purses, Langar/Ghagra, Churidar, Punjabi, Curtains, Other dress materials like Scarf etc needs to be promoted. Additionally creation of a new product range like zari-work that can be laminated and attached to wooden doors, frames, wall paintings etc. They can also create gift bags, curtains with intricate zari work.
2. Modifications of Existing Products It has also been found that most of the artisans use no strategy for making modifications to the existing products in the light of design and fusion. The artisans can make fusion products by blending zari work with madhubani or block prints. They can also expand in terms of the materials they use for making the products by introducing cotton and jute into their product range.

Badaun is also famous for Mentha oil production. Export of processed product from the district holds a prominent place in the Indian economy. There are five major manufactures in Badaun registered as Sona Mint Overseas, Gramme Products, Sandeep Chemicals, Prakash Chemicals and OM Enterprises. These units are employing around 1000 workers and contribute for major export from the district. The cluster’s annual turnover in 2020-21 was around INR 121 Cr. The export turnover from September 2020 to November 2021 was INR 280 Cr. Total employment in the cluster is around 1,000 .

1. Mentha Oil

► Menthol
► Spearmint Oil
► Essential Oil of Peppermint
► Menthol Crystal
► Other Unsaturated Monohydric Alcohols
► Thymol ;

Raw material supplier The primary raw material suppliers are farmers who directly supply the raw material to the manufacturer. Unit owners & Workers There are 5 manufacturers cum suppliers involved in production and export of the products. More than 1000 workers are working in these units and are residing in Badaun and nearby areas of the cluster

Following are principal industry associations that are working for the development of leather products:
► MSME- Development Institute (MSME- DI), Agra: MSME-DIs are the subordinate offices of Development Commissioner, MSME. These offices are responsible for assisting MSMEs financially through schemes and improving their technical skills through skill upgradation / training programmes.
► Krishi Vigyan Kendra, Badaun: Indian Council of Agriculture Research, New Delhi has designed many plans and projects for development country wise by establishing Krishi Vigyan Kendra in each district of the country. In this light of this KVK was establish under the aegis than State Agriculture University i.e., G.B. Pant University of Ag. And tech., Pantnagar, This KVK was sanctioned by the ICAR in date of August 1992 and come into the functioning of this KVK started in the January 1995 . After the division of State this KVK is function under the aegis of Sardar Vallabhbhai Patel University of Agri. and Tech., Meerut since April 2001.

HS codes under which the product is exported from the district;

The export scenario of World and India have been analysed basis the export statistics of HS codes 290611, 330124 & 330125 under which meat is exported. Alongside are the key facts pertaining to the analysed product code. ;

► The total exports of Mentha oil and products from the district as per HS codes 290611, 330124 & 330125 is around INR 3,01,64,93,310 crores from September 2020 to November 2021.
► India's exports represent 43% of world exports for this product, its ranking in world exports is 1 under HS codes 330125, 290611 & 2 under HS code 330124.
Product 1 - 290611: India exported this product to China, USA, Singapore, Netherlands, Japan, France, Philippines, Germany, Italy, Indonesia etc. Below figure shows the top importers for this product are: Product 2 - 330124: India exported this product to USA, China, Germany, UK, France, Indonesia, Spain, Netherlands, Canada, Australia etc. Below figure shows the top importers for this product are: Product 3 - 330125: India exported this product to China, USA, Singapore, Germany, France, Japan, Brazil, Netherlands, UK, Spain etc. Below figure shows the top importers for this product are: