Barabanki is also known as ‘Entrance of Purvanchal’ which has privilege of being the penance ground to numerous saints and ascetics. Barabanki is one of the major textile cluster of Uttar Pradesh with majority of artisans involved in handloom sector. The people in Barabanki are traditionally Handloom workers and this skill has been passed down to generations.

This district is known for handloom weaving. Barabanki has emerged as a handkerchief production hub from where unfinished product is taken and supplied back after they are finished. UPSIDC, Kursi Road, Industrial Area, Dewa Road, Industrial Area, Rasool Panah and Mini Industrial Area, Ismailpur, Dewa are few industrial areas present in the district, accounting 17.98 acres of area. Development in the state of Uttar Pradesh has been the outcome of the interplay of a variety of factors including physical, political, economic, demographic and geographic. Micro, Small and Medium Enterprises (MSME) sector has emerged as a highly vibrant and dynamic sector and does not only play crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also help in industrialization of rural & backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth. MSMEs are complementary to large industries as ancillary units and this sector contributes enormously to the socio-economic development of the state.

Barabanki is located at a distance of 29 km in east direction of Lucknow. This district being one of the four districts of ayodhya division is in the heart of Awadh region. District Barabanki is surrounded by district ayodhya in the East, districts Gonda and Bahraich in the North East, district Sitapur in the North West, district Lucknow in the West, district Rae Bareli in the South and district Amethi in the South East. The river Ghaghra forms the North Eastern boundary separating Barabanki from Bahraich and Gonda.

Air: The Chaudhary Charan Singh International Airport in Lucknow is about 45 Kms from Barabanki. Rail: Barabanki comes under North-Eastern Railway division has railway routes connecting all the Metro-cities and majority of State capitals in the country. So, it plays an important transit point to east and Northeast India. Barabanki Railway Station is 28 Kms from Lucknow Station. Road: Three important National Highways NH-28 (West-NorthEast). NH-28C (Leading to Nepal Border) and NH-56 (Passing through Haidargarh (Tehsil of Barabanki) to East Uttar Pradesh). Local Routes are served by Town Bus Stand. Since three NH pass through it, there is no dearth of road connectivity and transport availability to any Major City or Town in the State and adjoining states as well. The Town Bus stand caters to all the smaller town and big villages in district through UPSRTC and its Undertaking buses.

The district administration is headed by the District Magistrate and it has been divided in to six Sub-Divisions popularly known as Tehsils and tehsils are under the charge of Sub-Divisional Magistrates. As per 2013-14 data in the district Barabanki, there are total 1841 villages, out of which 1820 inhabitant villages and 21 uninhabited villages. In 2013-14 there are 14 towns and cities having 1 Nagar Palika Parishad and 11 Nagar Panchayats. The district is also Sub-divided into 15 Developments blocks headed by BDO, which are carry-out the developmental schemes on the behalf of Government.

As given in the following table, MSME industries across the sectors of Agro-based, cotton textile, woolen, silk, artificial thread-based clothes, ready-made garments and embroidery, wooden and wood based, paper and paper-based product.

Ready-made garments and Embroidery sector of MSME with max units in the district is the most prominent and contributing sector of the district. It is followed by sectors such as “Repair and installation of machinery and Equipment,”“Misc. Manufacturing” with units, respectively.

The total export from district is approximately INR19,72,24,63,250 for the period September 2020 to November 2021. The following tabledepicts the value of export of major products from Barabanki:

Barabanki is one of the major weaving cluster in central region of Uttar Pradesh. Scarf, Shawls and Stoles are major textile produce of this district. There are 11,200 weaving units in Barabanki. National Handloom Development Corporation Limited (NHDC) has established a depot to supply raw materials to 22 registered cooperative societies.

Barabanki is one of the major weaving cluster in central region of Uttar Pradesh. Scarf, Shawls and Stoles are major textile produce of this district. There are 11,200 weaving units in Barabanki. National Handloom Development Corporation Limited (NHDC) has established a depot to supply raw materials to 22 registered cooperative societies. Approximately, 39,20,000 kgs of yarn is consumed annually to produce final products. Barabanki has emerged as a handkerchief production hub from where unfinished product is taken and supplied back after they are finished. UPSIDC, Kursi Road, Industrial Area, Dewa Road, Industrial Area, Rasool Panah and Mini Industrial Area, Ismailpur, Dewa are few industrial areas accounting 17.98 acres of area in district.

a) Embroidery work b) Gamcha c) Stole d) Arabic Handkerchief e) Clothing Shirt & Shirts

► The cluster has tremendous untapped export potential, proper market assessment mechanism, changing design patterns, meeting specific demand preferencesmay help increase the export.Alongside are the key facts pertaining to the analysed product codes.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be an integration between the exporters and importers, thereby making the export ecosystem robust and effective.

The following table lists the HS codes under which the products are exported from the district:
Current Scenario The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes mentioned above under which handloom products are exported.The chapter focusses on the export scenario of India and Uttar Pradesh and then deep dives into the export statistics of HSN Code 621430 stating the target countries for market expansion for both the products. Based on our analysis, we have identified key synergies that should be developed to expand our current reach and potential; These synergies are divided into immediate and long term. The immediate synergies include countries with Signed FTA’s, high growth potential, and one is catered by India and not UP. Whereas the long-term synergies include countries with untapped market potential whichcan only be fulfilled if UP’s exporters comply and raise the quality of the product to the higheststandards, freight rates are more subsidized and major effortsis required in marketing which will require time to accommodate the same.

The following table lists the HS codes under which the products are exported from the district:;
Current Scenario The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes mentioned above under which handloom products are exported.The chapter focusses on the export scenario of India and Uttar Pradesh and then deep dives into the export statistics of HSN Code 621430 stating the target countries for market expansion for both the products. Based on our analysis, we have identified key synergies that should be developed to expand our current reach and potential; These synergies are divided into immediate and long term. The immediate synergies include countries with Signed FTA’s, high growth potential, and one is catered by India and not UP. Whereas the long-term synergies include countries with untapped market potential whichcan only be fulfilled if UP’s exporters comply and raise the quality of the product to the higheststandards, freight rates are more subsidized and major effortsis required in marketing which will require time to accommodate the same.

Product Diversification is one of the most crucial product uplifting strategies which in turn is animportant part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most artisans are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by:
1. Development of a new products: The artisans of the district should be encouraged to diversify the product categories and must be provided with enough resources to create innovative products without losing the ancestral essence of the craft. The artisans going forward should focus on creating gift bags, fabrics forwomenswear, curtains, furnishing fabrics, handloom sarees etc. in addition to existing products. 2. Modifications of Existing Products Artisans should also shift to modifications in the existing products in the light of design and fusion. The artisans can make fusion products by blending handloomwork with embroidery or block prints.

Mentha Oil cluster is located in district of Barabanki. This cluster was formed 50 years back. This cluster is relatively new as compared to handloom cluster and has evolved in the recent years. Barabanki leads the country in menthol farming, with approx. 86450 Hectares under cultivation and produces around 60% of mentha oil produced in India. Hence, Barabanki is known as Mint capital. It has numerous micro units and it provides employment people indirectly. More than 90% of the units fall under the micro category. Barabanki Mentha oil cluster is largely export oriented/local manufacture and has over 100’s small and micro exporters/entrepreneurs. Mentha Oil is a winter crop and grown in Rabi season. Generally, Mentha cuttings are sown in the month of January and harvested during May-June. Two to three cuttings can be done for one crop.

Exports of Mentha Oil and its productsfrom District of Barabanki

Mentha Citrata (Eau de Cologne mint), Mentha Arvensis and Mentha Piperita are the most common menthe species. Mentha Citrate is widely used in Perfumery, Mentha Arvensis is used as a flavoring agent, cough medicines, cigarettes and drinks and Mentha Piperita is used in medicines and culinary products. Although the genus Mentha comprises more than 25 species, the one in most common use is peppermint used as a natural pesticide and Mentha (Mentha Arvensis) for producing Mentha oil.

HS codes under which the product is exported from the district.
The mentha oil producing perennial herbs are distributed mostly in the Northern hemisphere. In India, it is largely confined to North India in the States of Uttar Pradesh, Punjab and Haryana. Temperate totropical climate is suited for plant growth. Sunny weather with moderate rain is conducive to its luxuriant growth. A deep soil, rich in humus which can retain moisture, is suitable for mint cultivation.

HS codes under which the product is exported from the district.;

Mentha Oil cluster is located in district of Barabanki. This cluster was formed 50 years back. This cluster is relatively new as compared to handloom cluster and has evolved in the recent years. Barabanki leads the country in menthol farming, with approx. 86450 Hectares under cultivation and produces around 60% of mentha oil produced in India. Hence, Barabanki is known as Mint capital. It has numerous micro units and it provides employment people indirectly. More than 90% of the units fall under the micro category. Barabanki Mentha oil cluster is largely export oriented/local manufacture and has over 100’s small and micro exporters/entrepreneurs. Mentha Oil is a winter crop and grown in Rabi season. Generally, Mentha cuttings are sown in the month of January and harvested during May-June. Two to three cuttings can be done for one crop.

Barabanki is famous for processed meat. Export of processed meat from district holds a prominent place in the Indian economy. There are various slaughterhouses in district employing multiple workers. Buffalo meat is the main source of meat production and export.

Barabanki is famous for processed meat. Export of processed meat from district holds a prominent place in the Indian economy. There are various slaughterhouses in district employing multiple workers. Buffalo meat is the main source of meat production and export. Exports of Boneless Meat of Bovine Animals, Frozen from Barabanki

Raw material supplier The primary raw material suppliers are farmers who supply the disease-free animals to the slaughterhouse. Unit owners & Workers There are various slaughterhouses involved in processing and export of meat.Most workersare working in these units and are residing in Barabanki, Lucknow, and nearby areas of barabanki. Machinery Supplier Most of the units are having modern abattoir cum meat processing plant with most of segments are fully automated.

Following are principal industry associations that are working for the development of leather products:
► MSME- Development Institute (MSME- DI), Kanpur: MSME-DIs are the subordinate offices of Development Commissioner, MSME. These offices are responsible for assisting MSMEs financially through schemes and improving their technical skills through skill upgradation / training programmes.
► Indian Industries Association, Barabanki (IIA) ;

Current Scenario The export scenario of World and India have been analysed basis the export statistics of HS codes 020230 under which meatis exported. Alongside are the key facts pertaining to the analysed product code.

HS codes under which the product is exported from the district 2nd;
Current Scenario The export scenario of World and India have been analysed basis the export statistics of HS codes 020230 under which meatis exported. Alongside are the key facts pertaining to the analysed product code.

► The total exports of boneless meat from the district as per HS code 020230is around INR 443crores from September 2020 to November 2021.
► India's exports represent11%of world exports for this product, its ranking in world exports is3 under HS code 020230.
Product 020230: India exported this product to Hongkong, China, Vietnam, Malaysia, Egypt, Indonesia, Iraq, Saudi Arabia, Philippines, UAEetc. Below figure shows the top importers for this product are: