The district of Pilibhit also known as the old Hafizabadis the north-eastern most district of Rohilkhand division which is situated in the sub Himalayan belt on the boundary of Nepal covering 3,504 sq. km. On the northare the districts of Udhamsingh Nagar and the territory of Nepal, on the south lies the Shahjahanpur district, on the east the district is flanked for a short distance by district Kheri and for the remaining distance by the Shahjahanpur district and on the west the district of Bareilly

The district is also home to variousplaces of worship, inclduing temples, mosques, Gurudwaras etc. With majority of the area beingcovered by forest, Pilibit also has a Tiger Reserve. It is one of India’s 51 Project Tiger reserves. Pilibhit was also known as Bansuri Nagari - the land of flutes, for making and exporting roughly 95 per cent of India's flutes.

The district of Pilibhit is the north-eastern most district of Rohilkhand division which is situated in the sub Himalayan belt on the boundary of Nepal. It lies between the parallels of 28o 6' and 28o 53' north latitude and the meridians of 79o 57' and 80o 27' east longitude. On the north are the district Udhamsingh Nagar and the territory of Nepal, on the south lies the Shahjahanpur district, on the east the district is flanked for a short distance by district Kheri and for the remaining distance by the Shahjahanpur district and on the west the district of Bareilly.

District comes under Tarai & Bhawar as well as mid-western plain agro climatic zone of Uttar Pradesh. The soil of district mainly made up of transported and deposited material of aluminium dominated rocks of Tarai region having pH 7.0 to 8.1. The total Geographical area of the district is 377775 ha and net cultivated area is 235092 ha. Total irrigated area is 2.25 lac. ha.Which show that 96% area is irrigated. 2.19, 1.90 & 0.19850 lac ha area is under Kharif, Rabi & Zaid crop, respectively. Cropping intensity of the district is 182%, therefore, there is a great scope to increase the cropping intensity in the district.Wheat , Rice & sugar cane are the major crop of the district

Though Pilibhit is a bit backward in the area of industries, it has four sugar factories at Majhola, Puranpur, Bisalpur and Pilibhit. Other major units include three solvent plants, one flour mill, one steel plant and one alcohol distillery. The district also has multiple small-scale industries like Rice mills, engineering units, wooden furniture and mainly bansuri (flute) manufacturing. Cumulatively, the district has around 2431 MSME units that employs around 8497 individuals. The key SMEs of the district include Wood/wooden based furniture, Flute, Agro based industries etc.

Though Pilibhit is a bit backward in the area of industries, it has four sugar factories at Majhola, Puranpur, Bisalpur and Pilibhit. Other major units include three solvent plants, one flour mill, one steel plant and one alcohol distillery. The district also has multiple small-scale industries like Rice mills, engineering units, wooden furniture and mainly bansuri (flute) manufacturing. Cumulatively, the district has around 2431 MSME units that employs around 8497 individuals. The key SMEs of the district include Wood/wooden based furniture, Flute, Agro based industries etc.

The wooden craft cluster of Pilibhit is spread across the district; Puranpur, Bisalpur, Barkhera, Amariya, Jahanabad, Majhola, Lal road and Lakdi mandi are the key pockets of the cluster having majority of the units and craftsmen. There are around 490 operational unitsemploying 2,000 craftsmen in the cluster. Among the key pockets, Puranpur is considered as the hub of the cluster as it has the maximum number of units and craftsmen in comparison to other pockets of the cluster.

The wooden craft cluster of Pilibhit is spread across the district; Puranpur, Bisalpur, Barkhera, Amariya, Jahanabad, Majhola, Lal road and Lakdi mandi are the key pockets of the cluster having majority of the units and craftsmen. There are around 490 operational unitsemploying 2,000 craftsmen in the cluster. Among the key pockets, Puranpur is considered as the hub of the cluster as it has the maximum number of units and craftsmen in comparison to other pockets of the cluster. The cluster is largely informal having around175 registered units. The unregistered units are known as the household units which are run by the craftsmen with his family in their respective households. Majority of these units are set up by individuals with limited financial capabilities, and thus, most of the units are set up with poor infrastructure and are devoid of basic amenities like water, electricity, stable rooftops etc. These units are not based on any industry standards and fail to provide good working conditions to the craftsmen.

The major products of the cluster can be categorized under two segments that is furniture and craft. In furniture segment the cluster produce sofa set, dinning set, chair, table, bed and in craft segment the products are showpieces, jewellery box etc. The major market of the cluster is local Pilibhit market and nearby districts.Around 80% of the productsproduced in the cluster goes to local market while the remaining is sold in nearby districts like Bareilly, Lakhimpur and Shahjahanpur.

Listed below are different kinds of zari work in the region: 1. Sofa 2. Dinning set 3. Almirah 4. Chair 5. Bed 6. Dressing table 7. Stool 8. Dewan ;

The wood furniture of Pilibhit has no GI tag accorded.;

► Input
► Raw Material Suppliers
► Machinery supplier
► Manufacturers
► Craftsmen
► Master Craft Person
► Traders
► Wholesaler & Retailers
► Financial Institutions
► Development Commissioner for Handicraft
► DIEPC/MSME-DI/EPCH/IICD

There is no Industry Associations/SPVs that are working for the development of Wood furniture in Pilibhit.

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes mentioned above under which black pottery products are exported. Alongside are the key facts pertaining to the analysed product codes. Based on our analysis, we have identified key synergies that should be developed to expand our current reach and potential; These synergies are divided into immediate and long term. The immediate synergies include countries with Signed FTA’s, high growth potential, and one is catered by India and not UP. Whereas the long-term synergies include countries with untapped market potential which can only be fulfilled if UP’s exporters comply and raise the quality of the product to the highest standards, freight rates are more subsidized and major efforts is required in marketing which will require time to accommodate the same. ;

► As per trade indicators, India's exports represent 0.1% for this product code ranking in 39thin world exports, behind China, Vietnam, Poland, Malaysia, Turkey, Germany and Italy. The value exported in 2020 is USD 15,215 Thousand.
► China and Vietnam are the top two exporters of the world making them India’s direct competitors. China and Vietnam account for 19.8% and 10.4% of world exports for this product.
► Being from the same region, Indonesia’s value of exports is also higher in comparison to India. The country’s share in exports is around 1.3% whereas as mentioned, India’s is only 10%.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be an integration between the exporters and importers, thereby making the export ecosystem robust and effective.

Uniform branding:One of the major setbacks for cluster product is the lack of uniform branding. Hence, the cluster has to create a logo and a tag line. This will prevent any duplicity and unauthorized use of a registered product by others. Further sustainable packaging highlighting the satisfied test parameters will ensure increase exports from the cluster Workshop on export compliance: In order to increase direct exports from the cluster, an active participation of MSMEs and Craftsmen will be required. Thus, it is crucial to increase the knowledgebase of these cluster actors about exports, its procedures, required compliances. Hence, the DIEPC with EPCH, CII etc. should undertake workshops to ensure the same.
Uniform branding:One of the major setbacks for cluster product is the lack of uniform branding. Hence, the cluster has to create a logo and a tag line. This will prevent any duplicity and unauthorized use of a registered product by others. Further sustainable packaging highlighting the satisfied test parameters will ensure increase exports from the cluster Workshop on export compliance: In order to increase direct exports from the cluster, an active participation of MSMEs and Craftsmen will be required. Thus, it is crucial to increase the knowledgebase of these cluster actors about exports, its procedures, required compliances. Hence, the DIEPC with EPCH, CII etc. should undertake workshops to ensure the same.

The state is a leading producer in agriculture products like rice, wheat, sugarcane etc. The economy of the cluster is heavily dependent on agriculture products. The cluster’s annual turnover in 2020-21 was around INR 300 Cr. Total employment in the cluster is around 7000. The export turnover from September 2020 to November 2021 was INR 83.58 Cr .

The state is a leading producer in agriculture products like rice, wheat, sugarcane etc. The economy of the cluster is heavily dependent on agriculture products. The cluster’s annual turnover in 2020-21 was around INR 300 Cr. Total employment in the cluster is around 7000. The export turnover from September 2020 to November 2021 was INR 83.58 Cr .

Multiple varieties of rice exist including short-grain, medium-grain, and long-grain varieties.
Multiple varieties of rice exist including short-grain, medium-grain, and long-grain varieties.

► BASMATI RICE
► Parboiled rice
► Broken Rice ;

► The total exports of product from Pilibhit district as per HS code 100630 are around INR 27 crores and if added other Hs code it is around 29 crores in the period September 20 to November 2021.
► India's exports represent 36.28% of world exports for this product, its ranking in world exports is 1.
► India exported this product to Iran, Indonesia, Malaysia, Bangladesh, Yemen, China, Saudi Arabia, Sri Lanka, USA, Nepal etc.
► There is no direct export in clusterbased on the stakeholder consultation indirect
► India's exports represent 36.3% of world exports for this product, its ranking in world exports is 1 under HS code 100630.

Rice: Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. Currently, only the grains of rice are being sold directly in the market. Knowing the health benefits of the product an initiative can be made for product diversification to manufacture value added products such as chiwda, poha, brown rice, rice noodles, idli&dosa batter. The broken rice can be used to create flour. Rice flour is gluten-free; therefore, it is an alternative for producing gluten-free products. Rice flour is also hypoallergenic. Thus, it can be utilized for producing baby food, puddings, and other food products. Due to the decreased risk for people with sensitivities, food companies prefer rice flour to other varieties of flour. Thus, it is economically justifiable to grind broken rice to produce flour for such applications. With adequate upgradation of technology in the cluster the farmers/ millers can sell by-products and generate additional income by manufacturing by-products from Rice Husks, Brans and Straws; the following are their uses:
Rice Husk Use
► Fuel
► Gaseous Fuel
► Husk Briquette
► Husk Board
► Furfural Rice Bran Use
► Edible grade oil
► Industrial grade crude oil
► Free fatty acid manufacture
► Plasticizers
► Tocopherol
► Rice bran wax

► Input o Farmers o Seed Supplier
► Financial Institutions
► DIEPC
► Agriculture Department
► Krishi Vigyan Kendra
► Research Institutions
► Exporters
► MSME DI/DGFT/FIEO

► Agriculture and Processed Food Products Export Development Authority (APEDA)
► Indian Industries Association (IIA)
► Rice Export Promotion Forum (REPF)
► Participatory Rural Development Foundation (PRDF) - PRDF is a Gorakhpur based philanthropic organisation founded Dr. Ram Chet Chaudhary, a leading Agri-scientist working for the benefit of farming community of North India
► International Rice Research Institute (IRRI) - world’s premier research organization dedicated to reducing poverty and hunger through rice science; improving the health and welfare of rice farmers and consumers; and protecting the rice-growing environment for future generations
► National Rice Research Institute, Cuttack (NRRI) - The National Rice Research Institute is located in Cuttack in Odisha state. The basic objective of institute is to conduct basic, applied, and adaptive research on crop improvement and resource management for increasing and stabilizing rice productivity in different rice ecosystems with special emphasis on rainfed ecosystems and the related abiotic stresses
► U.P. Council of Agricultural Research (UPCAR) - The UPCAR is an autonomous apex state organisation registered as a society, which plans, co-ordinates and promotes research, education, training, and transfer of technology for advancement of agriculture and allied sciences. The UPCAR was established on June 14, 1989, with its headquarters at Lucknow.
► National Bank for Agriculture and Rural Development (NABARD)- It came into existence on 12 July 1982 by transferring the agricultural credit functions of RBI and refinance functions of the then Agricultural Refinance and Development Corporation (ARDC). The importance of institutional credit in boosting rural economy has been clear to the Government of India right from its early stages of planning.
► Department of Agriculture &Farmers Welfare - The DA&FW is organized into 28 Divisions and has five attached offices and twenty-one subordinate offices which are spread across the country for coordination with state level agencies and implementation of Central Sector Schemes in their respective fields.
► Krishi Vigyan Kendra (KVK)- The KVK works for Pilibhit District of Uttar Pradesh State and hosted by Sardar Vallabhbhai Patel University of Agriculture & Technology, Meerut. The KVK is situated in Tanda Vijaisi, Nyoria on Pilibhit Tanakpur Highway. The objective of the KVK is to work on assessment, refinement and transfer of agricultural and allied technologies and transfer of skill through training in agriculture and allied sectors for the farmers/farmwomen of the district. ;

Export Scenario

Semi-milled or wholly milled rice, whether polished or glazed.analysed basis the export statistics of HS codes 100630 under which rice is exported. Alongside are the key facts pertaining to the analysed product code. ;

The Flute industry in Pilibhit is more than 150 years old, and the district is famous for manufacturing the best bamboo flutes. According to 1991 estimate, Pilibhit contributed 95% of flutes manufactured in India and this musical instrument was in high demand abroad including US and European countries. There were about 250 families making flutes in Pilibhit about 10 year ago. Now only 96 families are making the flutes, these families have about 288 artisans. Annual production of these families is at best Rs. 3 lacs per annum per family. Total turnover of the cluster is about Rs 3 crores .

The Flute industry in Pilibhit is more than 150 years old, and the district is famous for manufacturing the best bamboo flutes. According to 1991 estimate, Pilibhit contributed 95% of flutes manufactured in India and this musical instrument was in high demand abroad including US and European countries. There were about 250 families making flutes in Pilibhit about 10 year ago. Now only 96 families are making the flutes, these families have about 288 artisans. Annual production of these families is at best Rs. 3 lacs per annum per family. Total turnover of the cluster is about Rs 3 crores .m

Pilibhit has been a traditional manufacturing centre and is known for bamboo flute making. Varioustypes of flutes are made like ordinary straight flute, side flute and musical or classical flutes.Musical flute is used by professional artists.
Pilibhit has been a traditional manufacturing centre and is known for bamboo flute making. Varioustypes of flutes are made like ordinary straight flute, side flute and musical or classical flutes.Musical flute is used by professional artists.

Flutes come in many sizes and range between 10 inches to almost 1 meter. Smaller the flute higher the pitch of sound and as the length increases the sound becomes deeper and richer. There are basically two varieties of flutes Transverse: the transverse variety if preferred in Indian classical music. Traditionally flutes came with six holes, however seventh hole is being added to improve flexibility. Fipple: The fipple flute is usually played infold music and is held at the lips like a whistle. Because it enables superior control, variations and embellishments. ;

► Popular in Musician: Approximately 95% of the flutes standalone produce in Pilibhit only. All the famous music maestros have been buying their musical flutes from Pilibhit. So, it gets an additional advantage in the name of Pilibhit’ s Flute only.
► India's exports represent 0.2% of world exports for this product, its ranking in world exports is 26 under HD code 920590.
► India’s growth in exported value between 2019-2020 is 11%
► India exported this product to USA, Germany, Canada, Australia, France, UK, Sri-Lanka, Sri Lanka, Switzerland, Israel etc.
► Cluster has skilled manpower and can prepare flutes of any quality for export
► There is no direct export in cluster based on the stakeholder consultation

Product Diversification: Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. As of now the cluster is dealing majorly in bamboo flutes which need high quality bamboo generally procured from Assam. With adequate upgradation of technology in the cluster the artisans can manufacture flute made of bamboo and metal combined. Since flute is the oldest instrument and used worldwide in various types for various programmes therefore it is important to upgrade the product as per need of the flute market.

► Input o Artisans o Manufactures o Supplier
► Financial Institutions
► Exporters
► NGOs
► Research Institutions
► Exporters
► DIEPC/MSME DI/DGFT
► SHGs

Export Scenario

Wind musical instrument (excluding brass-wind instrument)The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS codes mentioned above under which black pottery products are exported. Alongside are the key facts pertaining to the analysed product codes.Based on our analysis, we have identified key synergies that should be developed to expand our current reach and potential; These synergies are divided into immediate and long term. The immediate synergies include countries with Signed FTA’s, high growth potential, and one is catered by India and not UP. Whereas the long-term synergies include countries with untapped market potential which can only be fulfilled if UP’s exporters comply and raise the quality of the product to the highest standards, freight rates are more subsidized and major efforts is required in marketing which will require time to accommodate the same.;