HAPUR, a town of British India in the Meerut division of the United Provinces. It is said that it has been founded in the 10th century and was granted by Sindhia to his French general person at the end of the 18th century. Several fine groves surround the town, but the wall and ditch have fallen out of repair, and only the names of the five gates remain. Considerable trade is carried on in sugar, grain, cotton, timber, bamboos and brass utensils.

Hapur District was created by carving out of Ghaziabad district in 2011. Initially district was named as Panchsheel Nagar, which was named to Hapur in 2012. The district is the 74th district of the State of Uttar Pradesh and located both sides of NH-24, connecting Delhi with Lucknow. Hapur District is within the NCR zone of Uttar Pradesh and is only 100 Km from New Delhi and around 30 Kms from Ghaziabad. In terms of geographical boundary of the district, the river Ganges forms the eastern boundary of the district and NH-91 forms the eastern boundary of the district. The Pilkhua region of the district is known as the ‘power loom city’ of India. Decorative and household items like curtains, kitchen towels, table covers, cushions etc. made here with handloom / power loom are quite in demand all over the world. Block printing, bed sheets etc. are made here. The industry has provided direct and indirect employment to more than 10,000 people. The government is planning to develop Pilkhua as textile centre. Plan site is proposed to be in Pilkhua Master plan 2021 and is located by NH-24 and Pilkhua Bye-Pass. The plan project has been prepared by Hapur Pilkhua Development Authority (HPDA) in association with Northern India Textile Research Association (NITRA).

The district Hapur is in center of Meerut division. The district lies between 28.45N latitude and 77.45 E longitude. It has an average elevation of 213 meters (699 feet). In the north it is bounded by the district Meerut, in the south by Bulandshahr while Ghaziabad form the southern and western limits. Amroha district lies to the east of the district. The river Ganges forms the eastern boundary and home to the sacred place known as 'Garhmukteshwar' where lakhs of people come every year for pilgrimage. The ground is not rocky and there are no mountains. The soil is composed of Pleistocene and sub-recent alluvial sediments transported and deposited by river action from the Himalayan region.

The district of Hapur is located at the Doab makes the land of Hapur pretty much fertile which makes agricultural usage of land as a modest use. The land usage pattern in Hapur resembles an agrarian state like Punjab and Haryana. The average rainfall is 80 cm to 100 cm per year received during monsoon, which is ideal for growing crops. Humidity content is between 30 to 100%. Hapur does not receive snow during winters.

As given in the following table, MSME industries across the sectors of food/agro-based industries, repair & servicing, other manufacturing, wood, metal, apparel, paper, electrical and other transport, chemical, leather and engineering are key economy drivers in the district.

Home furnishing and Cotton & textile, Metal based, Agro based, Engineering goods, Electrical machinery and transport equipment and wood-based industry contribute most in terms of employment and revenue. Cotton and textile-based industry in the district is the most prominent sector of the district contributing most to the economy by being one of the largest employers. Out of total population of 13,38,000 (2011 census), 7,08,910 are women and 6,29,400 is female. Out of total working population, 47.3% are workers employed in Home furnishing and textile industry as well as wood-based furniture industry and around 29% are the cultivators in the district and 17.9% are agriculture labourers.

In comparison with annual exports in last five years, the export of major products from Hapur had decreased by approx. 15% due to surge of global pandemic in previous year. The total export from Hapur for the period from September 2020 to November 2021 is approximately INR 1,281.92 Crore .

The fame of unique handicrafts, aromatic agricultural products and natural goods from Uttar Pradesh has crossed borders, for 36 items have been GI tagged to the state, in a bid to preserve and promote their uniqueness. When marked on a map, the items on this list cover the length and breadth of UP in a manner that truly reflects its artistic legacy and agricultural ingenuity. Hapur district has no GI tag Product.;

The “Home Furnishing Products” cluster of Hapur includes manufacturers of various kinds of home furnishing products, retailers, dying units, scrap units and marketing channels.

The “Home Furnishing Products” cluster of Hapur includes manufacturers of various kinds of home furnishing products, retailers, dying units, scrap units and marketing channels. The cluster actors are majorly engaged in manufacturing of various types of home furnishing products i.e., Curtains, Bedsheet, Pillow Cover, Mattress, Dari etc. The manufacturing units get primary raw material like clothes, colors, packaging materials and others from either inside the cluster or from other states. Being a part of NCR and better connectivity most of the manufactures buy desired raw materials from Delhi, Meerut or Panipat. Few materials get imported from china due to better price and larger quantity. Large manufacturing units have their own design houses as well as designers, but MSME units do not have inhouse design facility. MSMEs are heavily dependent on buyers’ designs or prevailing market designs.
Home furnishing manufactured here are either marketed directly to end users or are sold through traders/ exporters. And the home furnishing manufacturers have scraps as byproduct/ additional output which are sold to scrap aggregators. These units collect scrap clothes, refurbish them and turn them into clothes. “Hapur Home furnishing Products” has been selected as ODOP product from the district under One District One Product Programme of GoUP. The cluster has around 200 MSME enterprises engaged in home furnishing industry employing over 7,000 people. As per DSR-Hapur, in 2018-19, the turnover of Hapur district was approx. INR 200 Crores with annual exports of approx. INR 25 Crores . Currently, due to launch of ODOP scheme of GoUP, the employment and investment in home furnishing sector has increased, resultantly the exports have also increased by four time.

The Home Furnishing Products of Hapur cover variety of products, they are mentioned as below: 1. Table Linen of cotton 2. Curtains of cotton 3. Mattress 4. Pillow/Pillow Covers 5. Kitchen Towel 6. Table Cover 7. Cushions

Cluster Stakeholders

Following are principal Industry Associations/SPVs that are working for the development of Home furnishing products in Hapur:
► Indian Industry Association (IIA), Pilkhuwa
► Northern India Textile Research Association
► PHD Chamber of commerce & Industry
► Laghu Udyog Bharti, Khekra
► Handloom Manufacturing and export Association, Khekra ;

The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS code – 940490 (Articles of bedding and similar furnishing, fitted with springs or stuffed or internally filled with any material or of cellular rubber or plastics (excluding mattress supports, mattresses, sleeping bags, pneumatic or water mattresses and pillows, blankets and covers) mentioned in Table 5.

Current Scenario The export scenario of India and Uttar Pradesh have been analysed basis the export statistics of HS code – 940490 (Articles of bedding and similar furnishing, fitted with springs or stuffed or internally filled with any material or of cellular rubber or plastics (excluding mattress supports, mattresses, sleeping bags, pneumatic or water mattresses and pillows, blankets and covers) mentioned in Table 5. Alongside are the key facts i.e., world exports, India’s exports and UP’s exports as well as UP’s share in India’s total exports pertaining to the analysed product code. ;

► The total exports of Home furnishing Products from Hapur district were approx. INR 25 Crores in year 2018-19. There are more than 20 HSN Codes which may be used for Exports of Home Furnishing products but here analysis of one prominent HSN code (940490) has been done.
► The exports of Home Furnishing utilising HS code 940490 (Articles of bedding and similar furnishing, fitted with springs or stuffed or internally filled with any material or of cellular rubber or plastics (excluding mattress supports, mattresses, sleeping bags, pneumatic or water mattresses and pillows, blankets and covers) was INR 106.38 Crores during Sep 2020-Nov 2021.
► Other prominent products exported from Hapur district are Wooden furniture/wood-based products, Paper decorative laminates and Meat
► The cluster has tremendous export potential, but owing to lack of proper market assessment mechanism, changing design patterns, specific demand preferences the export is very less.
► Hence, it was pointed out that the proper study of the foreign market, region specific demand patterns to be ascertained. Along with that, a common platform to be created where there can be an integration between the exporters and importers, thereby making the export ecosystem robust and effective.
Product 1: 940490: Uttar Pradesh exports this product to USA, France, UK, Canada, Australia, Germany, Belgium, Spain, Saudi Arab, Netherlands, Italy, Israel and Ireland. Below figure shows the top importers for this product (940490) in the world from India: Figure 5: Top importers for this product (940490) in the world from India Figure 6: Markets for export potential Product 2: 630391: Uttar Pradesh exports this product to USA, France, Germany, UK, , Belgium, Switzerland, Japan and Saudi Arab. Below figure shows the top importers for this product (630391) in the world from India: Figure 7: Top importers for this product (630391) in the world from India Product 1: 940490: Uttar Pradesh exports this product to USA, France, UK, Canada, Australia, Germany, Belgium, Spain, Saudi Arab, Netherlands, Italy, Israel and Ireland. Below figure shows the top importers for this product (940490) in the world from India: Figure 5: Top importers for this product (940490) in the world from India Figure 6: Markets for export potential Product 2: 630391: Uttar Pradesh exports this product to USA, France, Germany, UK, , Belgium, Switzerland, Japan and Saudi Arab. Below figure shows the top importers for this product (630391) in the world from India:

Product Diversification is one of the most crucial product uplifting strategies which in turn is an important part of a product’s export. This plays a vital role in any products exports as it is a product uplifting strategy. Most of the MSMEs are not bothered about changing their product range and they fail to understand that it is an integral part of comprehensive marketing. Diversification can be brought in the cluster by:
1. Development of a new range of textile products: During the product diversification new products like technical textile, high-end product, home decorative or infratructure bases can be developeds & it needs to be promoted. 2. Innovative textile for maximum comfort and health - Additionally the demand of new textile can be catered through manufacturing light weight fabric material, using organic colour/ dye, and zero chemical discharge in textile making etc. 3. Trendy Designs for catching up with Global demand: To cater global demand for trendy and stylish textile products, the cluster can be introduced to new design of home furnishing and more trainings can be done in association with NIFT, NID, NITRA and DCH etc.